Real Estate Online Marketing Tips
Inside of this main Page, I will be talking about a few things through SEO marketing that will be effective for your success inside of Real Estate Marketing. Most think that just adding things inside of your community through your marketing efforts is going help.
One of the few things that I learned inside of my own marketing career is that you need to branch out and add value to your potential customer that you will be serving. Most people want the results know inside of marketing and reality it takes some effort.
Let’s chat a little bit about online marketing…
Creating a responsive website
Creating a responsive website, where you view the information on the page on any device. Not just on desktop, because more people are using tablets, smart phones that ever before online… Not mention you must have a professional web design that looks like they should be paying you the money that you are wanting inside of your business online.
Imagine for minute that you walk into a meeting with jeans & shirt on inside of your real estate meeting. Are people really going take you serious of course not, why you ever think real estate online marketing is going be any different through the online experience?
Number one should be building a professional website for the end user… You must select a target market inside of your niche and not just building a website around commercial, residential, luxury, and the list goes on inside of real estate.
Who is that you want to serve for your real estate homes, poor, middle or high class professionals and that is something to think about…
Real Estate SEO
Real Estate SEO itself can be a very time consuming matter without the understanding of the thing that is currently working with the real estate niche. Organic rankings is where you gain all the attraction inside of your niche online.
Some of things that you must learn how to do inside of Real Estate SEO are: content writing, analyze your competition, On Page SEO factors, Off page SEO, keyword research, how to link build throughout your SEO campaign, and getting social signals to your website.
Facebook Fan Page
Creating your first Facebook Fan Page for your marketing online is essential to building trust and influence inside of your industry. Most build their Fan Page and think it’s going be found on Google or Facebook just like it is.
The for sure thing is that you get not results in doing your real estate online marketing this way. Buying likes sucks and this can be pricy and think the first thousand likes is a good start and will run about 750 at least in the end.
Without 100 likes you cannot even advertise your business in Facebook. Getting 100 likes is the simple formula with asking family, friends and anyone can help you gain likes on your page in the beginning.
After that you can start running ad campaigns on Facebook you will start getting more likes and shares through your advertising strategy that you are running inside of SEO campaign. In addition, you will be creating an influence on social media.
Facebook Videos
Since Facebook has really started and trying to compete with YouTube Marketing & YouTube ads Facebook has started Facebook videos and one of things that about Facebook video. One thing it’s more engaging than just a plain basic ad.
In addition, I will giving you a strategy in next few weeks that you can use through content strategy for getting more opt-ins and just didn’t want to overwhelm you Facebook all together. One thing to take away about Facebook video is that it’s more engaging with sharing and other elements inside of this social media platform.
YouTube Ads
YouTube is the second largest search behind Google and it’s owned by Google. So, it’s one of the reasons that Google puts videos inside of the Google search results. Every single ad that you run is about .10-.30 cents per click and if someone only watches it for less than 30 seconds than the ad is free.
Over this is a cheap method of running ads without having to huge social media following through YouTube marketing.
Blogging About your niche
One of the biggest of blogging is that people are getting to know you. What if I am not a known person inside of real estate online marketing? Before ever running a particular ad on Facebook you are going need to give some value as people say inside of the online marketing world…
What is value you say? Value is where you share helpful tips & tricks within your niche just like I am sharing with you right now. It’s not just the point of giving all the content for Free and that is an awesome strategy for the long term of getting more brand exposure of course.
Next thing is worry about your target audience inside of real Estate Marketing. Knowing who you are serving is going give you an advantage over your competition. Just to be general, we are going stay that you targeted people inside of Austin Real estate.
You are selling Luxury homes in Austin. You cannot sell to everyone or you will be bare minimum results to your result business. One thing you are not going sell a 1 million home to someone that is barely making 100k a year you are not going sell this to them ever.
When selling luxury homes you know that are making millions of dollars a year. They are probably investors, CEO’s, Business owners, Online business owners, you get the point I think; these people are making a ton of money through the process online.
Now it’s where these types of people hanging are and how do you get them to buy from you. People are looking for homes every single day and especially buying luxury homes in real estate with people selling about 6 home per year.
- Where are these people hanging out?
- What books are they reading?
- What kind of mindset do they have?
- What kind of friends do they have?
- What kind of car do they drive?
One thing is making list of some of things and figuring out the people that you are targeting. Knowing them better than they know themselves is what the better picture and learning how they tick.
Thank you for your time and know this post was kind of long. I appreciate you time you put into this and see you next time.